The late Julian Cummins was Managing Director of Avista, a public relations and promotions company. Roddy Mullin has been a consultant for marketing and sales for two decades. He has written or co-authored several other books for Kogan Page including The Handbook of Field Marketing.

Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month. Packed with practical examples as well as new and updated case studies, the fifth edition details new developments in sales pr...(展开全部)

斯特凡·施德明，蜚声国际的平面设计师，生于奥地利，于美国纽约生活和工作，拥有设计公Sagmeister Inc。他是两届格兰美奖得住，荣获过Lucky Strike Designer、Cooper-Hewitt Communications Design等多个国际知名的 计类大奖。他的客户包括滚石乐队、Talking Heads乐队、BMW公司、渣打银行、Levi’s哥伦比亚大学、古根海姆博物馆、波尔图音乐厅等。 尚塔尔·普罗多姆，当代设计与应用艺术博物馆馆长。 马丁·伍迪，苏黎世平面设计师。

Sales Promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month. Packed with practical examples as well as updated and new case studies, "Sales Promotion" details the tri...(展开全部)

一场盛宴之下的狂欢，让隐藏已久的暗涌浮现，唤醒了所有装睡的人，也触发了GST酒业各层人士的生存危机。一切事关生存，每一步都需格外谨慎。七个深陷其中的主要人物，在事件中扮演了不同的角色，勾勒出人性的复杂和现实的残酷，从而呈现出一个共同的主题——如何在惶惶不安中乐观地活下去！

一场盛宴之下的狂欢，让隐藏已久的暗涌浮现，唤醒了所有装睡的人，也触发了GST酒业各层人士的生存危机。一切事关生存，每一步都需格外谨慎。七个深陷其中的主要人物，在事件中扮演了不同的角色，勾勒出人性的复杂和现实的残酷，从而呈现出一个共同的主题——如何在惶惶不安中乐观地活下去！

在线阅读本书 Sales guru Jeffrey Gitomer's bestselling classic is now available in paperback Jeffrey Gitomer's Sales Bible was listed as one of "The Ten Books Every Salesperson Should Own and Read" by the Dale Carnegie Sales Advantage Program. Now completely revised, this book is available for the first time in paperback. The Sales Bible has helped tens of thousands of salespeop...(展开全部)

Welcome friends to another edition of AroundEurope . This time, we are into 'Promotion'. As it is already common in this book series, we will visit different European countries looking for the most interesting graphic work of a huge variety of studios standing out by their quality output. In this volume, enjoy this flight through European graphic design and savour the varied se...(展开全部)

Welcome friends to another edition of AroundEurope . This time, we are into 'Promotion'. As it is already common in this book series, we will visit different European countries looking for the most interesting graphic work of a huge variety of studios standing out by their quality output. In this volume, enjoy this flight through European graphic design and savour the varied se...(展开全部)

《销售圣经》新版包括杰弗里关于销售成功的10．5条戒律。杰弗里·吉特默是销售和客服领域的全球权威专家，他的著作行销世界各地，而现在，被誉为行业经典著作的《销售圣经》，十多年来一直稳居畅销榜前列。《销售圣经》立足现实，通过案例分析，从实证的角度为销售员提供了即学即用、即学即通的营销信息和成交方案。 Since its initial publication in 1994, Morrow's hardcover edition of Jeffrey Gitomer's THE SALES BIBLE has sold over 117,000 copies, and another 100,000 in paperback (published by Wiley).But in the 13 years since then, Gitomer has...(展开全部)